So, not only do they engage with a variety of social and multimedia content, but they are also reachable and engaged online consumers. The online site categories with which app users spent the greatest amount of time relative to the average Internet users (as measured by their engagement index*) revealed above average engagement with retail, conversational media (social networking and blogs), entertainment, sports and search sites. The results indicated that app users were a particularly desirable audience because they were higher-than-average income consumers heavily engaged with online media content.
TAP TAP REVENGE 3 ONLINE PLAY FREE FREE
With such a large base having already installed the free version of the product, converting even a small portion into paid versions using premium content like Coldplay and Tap Tap Dance represents significant revenue upside."Īpple App Users Are Highly Engaged, Upper-Income Media ConsumersĬomScore also analyzed the demographic and online behavioral profile of Apple app users, to determine their overall attractiveness to advertisers as an audience. For example, we are able to see that some of the top gaming apps reach even more people than the most popular social networking apps.
"Unlike other Apple app rankings, which list apps by popularity during a given time period, the comScore view shows the cumulative installed base of the applications, thereby revealing the true size of the audience that can be reached. "comScore's Apple App Store data confirms the popularity of Tap Tap Revenge," said Bart Decrem, CEO, Tapulous. Sudoku 14% Games Mighty Mighty Good Games Shazam 17% Music Shazam Entertainment Ltd.Ĭrazy Penguin Catapult 15% Games Digital Chocolate Inc. Lightsaber Unleashed 17% Entertainment Lucasfilm Ltd
TAP TAP REVENGE 3 ONLINE PLAY FREE SOFTWARE
and Zippoīubblewrap 18% Entertainment Orsome Software Ltd. Virtual Zippo Lighter 18% Lifestyle Moderati Inc. Touch Hockey: FS5 26% Games FlipSide5, Inc.įacebook 26% Social Networking Facebook, Inc. Home/Work/University Locationsīackgrounds 27% Entertainment Stylem Media Top 25 Apps by Penetration of Apple App Users Among non-gaming applications, Stylem Media's "Backgrounds" applications had the highest installed base, followed closely by the top social networking applications: Facebook and MySpace Mobile. Twelve out of the 25 most popular mobile apps were games, including classics like Hangman and Pac-man, and more non-conventional titles like Cube Runner and Crazy Penguin Catapult. Since the number of app users is growing nearly ten percent each month, that opportunity will only continue to grow for both existing and emerging app developers."Ī review of the top 25 most heavily penetrated apps illustrates the importance of gaming to devices like the iPod Touch and the iPhone. "Tap Tap's success demonstrates that there is ample opportunity in the app space for any publisher to obtain significant distribution with a product that engages users. "It's impressive that a game like Tapulous's Tap Tap Revenge can attract a higher penetration among Apple app users than apps for larger and more established brands," said Brian Jurutka, vice president, comScore. The new report, which observes the cumulative installed base of applications downloaded via iTunes, is the first tool enabling digital marketers to understand the audience size, demographic profile and online behaviors of Apple app users. (Nasdaq: SCOR), a leader in measuring the digital world, today reported that Tapulous's Tap Tap Revenge has the largest installed base among applications downloaded from the Apple App Store, with 34 percent of Apple App users having installed the game by February 2009, according to the comScore Apple App Store Report. RESTON, Va., Ap/PRNewswire-FirstCall via COMTEX News Network/ - comScore, Inc. Tapulous's Tap Tap Revenge Has Been Downloaded by 1 out of 3 iTunes Application Users 16.3 KB
0 kommentar(er)
